Norwegian Expands Partnership With Amadeus

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Norwegian Expands Partnership With Amadeus

In a move aimed at capitalizing on the success of their existing relationship, Norwegian and Amadeus are renewing their partnership.

The airline has signed a distribution agreement that ensures Amadeus travel sellers access to the Norwegian’s fares, according to a statement released by Amadeus.

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The agreement also welcomes Norwegian Air Argentina, a new carrier serving a market where the airline has recently received regulatory approval for more than 150 routes.

As part of the renewed partnership, Norwegian will also adopt Amadeus Customer Experience Management to gain relevant traveler insights, enabling it to drive loyalty through personalization.

The ongoing close partnership between the two companies and adoption of key technologies have been instrumental in Norwegian’s growth, according to the statement from Amadeus.

In particular, the airline has been able to adapt strategies and significantly increase agency bookings thanks to valuable insights about travelers’ booking and payment preferences from Amadeus’ travel agency network.

In fact, more than 25 percent of travel seller bookings for Norwegian now originate outside of Scandinavia, according to Amadeus. The airline has also been able to connect to travel sellers in a more simple and efficient way by using Amadeus’ eTicketing solution.

“As a growing global airline, it is vital to keep costs low and offer affordable fares,” Lars Sande, senior vice president of sales and distribution, Norwegian, said. “This way we can increase the number of passengers and add the direct routes that travelers want. It’s always difficult to enter a new market, where you’re not well-known, and our partnership with Amadeus has given us the technology, connections and insight we needed to grow our business.”

Travel sellers are a key channel for the airline, representing 20 percent of all its bookings, Sande said.

Under the renewed agreement targeted, bundled fares will continue to be offered through travel sellers. These bundled fares include premium services and deliver a better booking experience for travelers and agency partners, helping to support the airline’s growth.

“We are very pleased to support Norwegian’s low cost long haul growth strategy and our expanded agreement helps to underline the key supporting role of the intermediated channel,” Manuel Midon, head of airlines, Northern & Western Europe, Amadeus, said. “We have been working hand in hand with the airline to help enable its expansion through innovative distribution and IT solutions. This technology has been supported by unique insights from our extensive travel agency network, allowing Norwegian to adapt its strategy due to local market conditions.”

Norwegian has also been an Amadeus Altéa Passenger Service System (PSS) customer since 2010. This has helped its operations to run smoothly and consistently in every market, while bringing agility and efficiency to travel agencies selling the airline’s offer.

Agents are able to see real-time flight information with a shared PNR, gain instant visibility on seat availability and changes, and track and service customers throughout their journey.