Rich Media Exchange Partners with Amadeus to Deliver First Interactive Video Solution for the Travel Industry

Home Trends Rich Media Exchange Partners with Amadeus to Deliver First Interactive Video Solution for the Travel Industry
Rich Media Exchange Partners with Amadeus to Deliver First Interactive Video Solution for the Travel Industry

Today, Rich Media Exchange (RME), agrees with Amadeus to combine its content management and marketing platform with Amadeus Video Solutions, an interactive video player.  This will result in the industry’s first interactive all-in-one marketing suite.

Rich Media Exchange and Amadeus logosAmadeus Video Solutions will be combined with RME’s cloud-based content management and marketing system (CMS), which powers the industry’s largest B2B rich media library.  The combined solution gives travel professionals a distinct marketing advantage – management of their rich media assets, repurposed and optimized for marketing, delivery, expanded distribution and measurement of media performance.

The interactive video player – which will be showcased at the Phocuswright conference this week – is designed for travel providers and sellers worldwide to create and display interactive content in their channels.  This way, they can increase customer engagement and interaction during the travel inspiration phase. 

“Our customers will be the ultimate beneficiary of this partnership as we greatly enhance the promotional capability of rich media,” said Kulin Strimbu, President and CEO of Rich Media Exchange.  “Video is proven to significantly increase sales conversion and we are proud to collaborate with such a respected industry leader like Amadeus, as we share their mission of providing meaningful technology solutions for the travel industry.  

“We are very excited about this new collaboration with Rich Media Exchange,” said David Trastour, Product Manager for Amadeus Video Solutions.  “The market is overdue for a full-service content marketing platform that features our interactive video player which is literally designed to turn viewers into buyers.  We believe that combining our respective areas of expertise, this product will significantly improve the way our industry views and interacts with video,” added Trastour.

All solution inquiries should be directed to Amadeus Video Solutions at or Rich Media Exchange at

About Rich Media Exchange

Rich Media Exchange (RME) is a B2B digital content management and marketing company, specializing in rich media (videos and images), management, production, marketing, delivery, distribution and measurement, in support of the travel industry.  RME provides affordable content management and marketing solutions through a subscription-based model and repurposes designated content to power the largest B2B library in the industry, including over 1 million images and more than 2,500 videos.  Access to the library is free to travel agents and the industry marketing community.

Dedicated to simplifying the use of rich media for travel marketing, RME offers a total solution on a single platform giving travel suppliers and sellers a unique tool designed to increase engagement and conversion, while optimizing their investment in digital media.

In addition to data analytics that track media performance, RME also provides syndication and distribution to thousands of targeted travel agents, travel bloggers, meeting planners and influencers, including top travel agency consortia memberships, THOR, CCRA and HICKORY, as well as popular consumer and industry media channels.

Learn more at

About Amadeus

Travel powers progress.  Amadeus powers travel.  Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways. 

We have developed our technology in partnership with the travel industry for over 30 years.  We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need.  We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with 16,000 employees across 70 offices.  We have a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel.  We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the. Spanish Stock Exchange under AMS.MC. 

To find out more about Amadeus, visit

Media Contacts:

Kelly Happ
Rich Media Exchange

Elisa Pineiro
Corporate Communication
+34 91 17 721 74

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