HONG KONG & LOS ANGELES–(BUSINESS WIRE)–The Hong Kong Tourism Board (HKTB) announced today it has partnered with National Geographic, the world’s destination for science, exploration and adventure, to promote Hong Kong’s 10th annual “Great Outdoors” campaign, featuring 13 of the city’s most stunning landscapes. Visitors to Hong Kong will discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of National Geographic photographers and trail experts as part of HKTB’s campaign: “One Place, Two Perspectives.”
This innovative partnership celebrates one of Hong Kong’s greatest secrets: its stunning natural beauty. Three-quarters of Hong Kong’s landmass is actually countryside, and the vast network of hiking trails is easily accessible from any corner of the city. The Great Outdoors campaign showcases imagery of city views with verdant mountains; traditional villages with natural flora and fauna, and beautiful landscapes with stunning seascapes, presenting Hong Kong as a jaw-dropping, breathtaking visual dichotomy.
“We are delighted to be working with a powerful brand like National Geographic, which has a huge number of followers, who enjoy traveling and adventures,” says Anthony Lau, Executive Director of the HKTB. “In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.”
“One Place, Two Perspectives” is presented by an incredibly talented team, including:
French photographer Matthieu Paley, one of the Nat Geo contributing photographers, whose assignments have taken him to far-flung corners of the globe. Paley has lived in Hong Kong for nine years and is intimately acquainted with the city’s natural landscapes. In coordination with the campaign, Paley captured Hong Kong UNESCO Global Geopark’s majestic volcanic rock columns on land as well as the park’s mesmerizing aqua waters. https://youtu.be/eQ7C19pJ3-A
National Geographic award-winning photographer and Hongkonger Tugo Cheng, whose background in architecture gives his work a unique aesthetic, delivers an inside scoop on the beauty of Hong Kong’s natural landscape. Through his camera, Cheng takes visitors to the historical Sam A Village to explore the indigenous culture, and then to the exotic plants and wildlife that thrive in Plover Cove Country Park. https://youtu.be/MZq8NScpPTs
Trail runner Wyan Chow Pui-yan, who was the first local female to win the Vibram Hong Kong 100 and who placed 17th in the Ultra Trail World Tour, leads the Nat Geo team into Tai Mo Shan Country Park — and the city’s tallest mountain at more than 2,000 feet (900 meters) above sea level. Chow and her godmother, who runs a popular kiosk in the park, share their insights on hiking and trail-running along Tai Mo Shan, as well as their love for the magnificent sunset views of the highest peak in Hong Kong.
“As a community of bold explorers with an insatiable curiosity, there’s nothing we like more than showing people new perspectives on the world around them,” says Con Apostolopoulos, Senior Vice President, National Geographic Partners, Asia Pacific & the Middle East. “Partnering with HKTB is a fantastic opportunity to transform the way people think about Hong Kong; showing off its contrasting urban and rural beauty in a new light through the lens of talented photographers and explorers.”
The National Geographic and Great Outdoors Hong Kong campaign will shine the spotlight on the green treasures of Asia’s World City, beyond the city’s familiar bustling skyscrapers and developments. For more information about Great Outdoors Hong Kong, please visit http://www.discoverhongkong.com/eng/see-do/great-outdoors/index.jsp
Your Guide to Hiking & Cycling in Hong Kong is available at HKTB visitor centers throughout Hong Kong. An e-version is also available for download at: http://www.discoverhongkong.com/eng/plan-your-trip/travel-kit/guides.jsp#outdoors
About Hong Kong: Hong Kong’s storied history, award-winning food and libations, vibrant arts and culture scene, and stunning great outdoors has made it widely-known as one of the most exhilarating destinations in the world. Its mesmerizing contrasts of east and west, modern and ancient, and urban and natural leaves its visitors endless choices when planning a trip to Asia’s World City. Visit www.discoverhongkong.com for more information; follow Hong Kong Tourism Board on Twitter at @HongKongTourism for the latest Hong Kong news.