Pipeline 4 May 2019
The fitness brand Equinox to open its first hotel in NYC
Scheduled for June 2019
Health is the new wealth, and this new generation is more interested in an experience.
This verbatim summarizes fairly well the Equinox concept. First a luxury fitness brand but also a global vision of health with a magazine, a strong brand image and a will of remaining exclusive.
This vision shows up in the hotel concept, with the brand choosing Naomi Campbel as their ambassador.
Consumers look for more, they want a hub and a community where the experience goes beyond a club but taps into a lifestyle that supports all elements of living a high-performance life, from sleep, to food, to creative and the experiential.
The 212 rooms property launches the brand with the opening of 4 more properties scheduled by 2022 in the USA : Seattle in 2019, Houston and Los Angeles in 2021 and Chicago in 2022. The brand may enter on the Old Continent starting by London.