Red Roof® Selects iVvy Venue Management Software to Automate Group Block Booking and Optimize Sales

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Red Roof® Selects iVvy Venue Management Software to Automate Group Block Booking and Optimize Sales

iVvy Inc., the leading Venue Management Software company, today announced that Red Roof® has selected iVvy as their preferred sales and catering software partner for managing group sales. By implementing the end-to-end venue management solution, the brand will automate the group block booking process for planners and increase efficiencies for Red Roof.

iVvy will seamlessly connect with existing Red Roof systems and will roll out the platform to 400 properties initially.

“We have been looking for a group sales solution that checks all the boxes for increased efficiencies and sales optimization,” explains Marina MacDonald, Chief Marketing Officer, Red Roof. “After evaluating many options, we are most impressed with iVvy’s state of the art system.  iVvy will provide additional insights to help drive business performance, identify more lead opportunities, and help increase direct group sales.”

iVvy is the world’s most advanced sales and catering solution on the market today. The platform is designed to increase sales while automating in-house inefficiencies and reducing capital costs. iVvy’s benefits include:

  • Group booking engine with live availability, 3D tours, instant booking, merchandising and packages
  • Automated quotes, contracts, and email marketing
  • Simple integration and use
  • Custom reports and analytics
  • Integrated revenue management
  • Cloud-based solution with 24/7 access, anywhere, on any device

“We’re thrilled to be working with one of the world’s most progressive hotel brands,” says Lauren Hall, CEO of iVvy. “We look forward to building a long-lasting relationship to support their current and future needs, and confident that our technology and global support will enable them to optimize their group business and bottom line.”

For more information about iVvy, please visit

About iVvy

iVvy offers meeting planners the ability to search, compare, book and pay for function space, catering and group accommodations online, 24/7. By providing conference centers, hotels, restaurants and cruise lines with an integrated revenue management and distribution platform, iVvy equips Hotel Operators with the tools they need to manage inquiries on any device, anywhere. With enhanced reporting and analytics, Hotels are provided with greater visibility over their business so they can yield their group rooms, meetings & event spaces to maximize revenue.

With offices in 5 countries and a global team providing support 24 hours a day, iVvy’s groundbreaking, cloud-based software offers scalable solutions that tackle core issues faced by the travel, MICE and events industry, and continues to service the world’s leading hospitality groups, major corporations, travel companies, government offices, associations, universities and nonprofits.

About Red Roof®

Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 600 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof’s portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® – a unique owner-operator experience establishing common ground with franchisees. To join Red Roof’s industry-leading loyalty program, RediRewards™, or for reservations, visit or call 800.RED.ROOF.

*Pet accommodations policy may vary at some Home Towne Studios by Red Roof locations.