As Veganism becomes an increasingly popular lifestyle choice, The Somerset Toiletry Co. has been working closely with The Vegan Society, to register products within their bestselling brand, Naturally European. The luxury body care collection, blended using essential oils and natural extracts includes a range of fragrances such as Ginger & Lime, Verbena, Freesia & Pear, Lavender and Rose Petal.
Since 2014, the Veganuary campaign has inspired and supported more than half a million people in 178 countries to try vegan throughout January. The main reasons for joining (according to uk.veganuary.com) are reported to be for health (46%), animal welfare (34%) and the environment (12%).
The Vegan Society Trademark
The founders of The Vegan Society defined the word ‘vegan’ in 1944, and the trademark now demonstrates a global standard for products free from animal ingredients and testing. The Vegan trademark will start to appear on relevant packaging from February 2020. Naturally European products which have been registered so far include soap bars, hand cream, hand wash, shower gel, body lotion, bath salts, sachets, hand caddies, travel collections and gift sets. Prices range from £3.95 to £13.95 RRP.
“We have always been cruelty-free and the majority of our products are vegan, but the addition of The Vegan Society trademark will make it obvious for consumers to identify our vegan-friendly offering.” Sakina Buoy, Chairman
The Somerset Toiletry Company is renowned for beautifully fragranced, yet affordable cruelty-free body care and home fragrance. Developing own-branded toiletries, as well as private label for leading retail groups, products are available from selected stores nationwide or online at thesomersettoiletryco.co.uk.