PARSIPPANY, N.J.—With a commitment to acting with integrity and a mission to making hotel travel possible for all, Wyndham Hotels & Resorts has been recognized as one of the 2020 World’s Most Ethical Companies by the Ethisphere Institute. This distinction marks the second time the company has been by named to the list by Ethisphere, a leader in defining and advancing the standards of ethical business practices. Wyndham Hotels &
Resorts is one of only two companies recognized in the lodging and hospitality segment for 2020.
“Our ethics and values-driven culture guide how we serve our guests, partners, communities and each other every day,” said Paul Cash, General Counsel and Chief Compliance Officer, Wyndham Hotels & Resorts. “Wyndham’s core values of integrity, accountability, inclusivity, caring and fun are reflected in our compliance, social responsibility and sustainability programs, helping us to make smart and ethical decisions, which contribute to the bottom line.”
The World’s Most Ethical Companies designation recognizes those companies which align principle with action, work tirelessly to make trust part of their corporate DNA, and in doing so, shape future industry standards by introducing tomorrow’s best practices today.
Business Practices Foster Brand Loyalty
“Our ethical business practices foster great experiences and brand loyalty for our guests and for Wyndham Rewards members, as well as our Wyndham Hotels & Resorts team members,” added Samantha Vaughan, Group Vice President, Corporate Compliance and Chief Privacy Officer.
Maintaining a strong focus on ethical practices is part of Wyndham Hotels & Resorts’ robust social responsibility commitment. Some of the company’s activities and accomplishments include:
- Creating a diverse and inclusive place to work and do business through its values-driven culture of ethics and integrity;
- Working to protect human rights by providing team members, hotel owners and franchisees training and awareness tools to identify human trafficking in partnership with Businesses Ending Slavery and Trafficking (BEST), Polaris Project and ECPAT-USA; and
- Implementing the Wyndham Green Certification Program, a progressive five-level property certification program focusing on sets of actions addressing energy, water and operational efficiencies as well as other industry best practices.
The World’s Most Ethical Company assessment is based upon the Ethisphere Institute’s Ethics Quotient (EQ) framework which offers a quantitative way to assess a company’s performance in an objective, consistent and standardized way. The information collected provides a comprehensive sampling of definitive criteria of core competencies, rather than all aspects of corporate governance, risk, sustainability, compliance and ethics. Scores are generated in five key categories: ethics and compliance program (35 percent), corporate citizenship and responsibility (20 percent), culture of ethics (20 percent), governance (15 percent) and leadership and reputation (10 percent).