BETHESDA, MD.—SpringHill Suites by Marriott announced a new marketing partnership with Society6 to bring custom curated Gallery Walls for guests to enjoy at over 450 hotels across North America. Merging the affinity for art and travel, The Gallery Wall in each hotel features artwork from one of ten geographic regions. Each Gallery Wall is an expression of that region’s distinct spirit and style. The announcement with SpringHill Suites marks the first large-scale marketing partnership between Society6 and a hotel brand to empower local, independent artists.
The Gallery Wall will be on display in every SpringHill Suites lobby, with each art piece created by an independent artist who has a special tie to the local region represented. The 10 regions include: Canada & Alaska, Pacific Northwest, California, Southwest, West, Midwest, Texas & Oklahoma, South, Florida, and North Atlantic.
“SpringHill Suites is delighted to collaborate with Society6 to further enhance our hotels’ stylish surroundings in properties across the U.S. and Canada,” said Janis Milham, Senior Vice President and Global Brand Leader, Classic Select Brands at Marriott International. “This creative collaboration helps guests better experience their destination through art and when paired with our spacious all-suite design, creates a hotel stay that is beyond the expected.”
Guests Can Purchase Art
The artwork will also be featured on hotel key cards, serving as a collectible memento unique to each region. Guests who like what they see will have the opportunity to purchase the art as personalized product—such as wall art, pillows, phone cases, yoga mats, apparel and more—with a portion of every purchase going to the artist.
“With an eye for design, partnering with SpringHill Suites by Marriott on The Gallery Wall made perfect sense,” said Sara Jackson, Vice President of Sales at Society6. “Society6’s foundation is built around supporting our 300,000-plus artists worldwide, and through the partnership, we are able to curate unique artist-designed products to bring a compelling story to over 450 SpringHill Suites properties.”
SpringHill Suites guests can enjoy a special 20 percent discount on The Gallery Wall art available for purchase at Society6.com. Additionally, travelers and art lovers can enter for the chance to win their very own Society6 custom 10-piece gallery wall plus 50,000 Marriott Bonvoy points for participating members.