LONDON—Reflecting reopening around the continent, Europe’s hotel industry reported improved but low performance, according to July 2020 data from STR.
Euro constant currency, July 2020 vs. July 2019
- Occupancy: -66.4% to 26.5%
- Average daily rate (ADR): -20.9% to EUR96.43
- Revenue per available room (RevPAR): -73.4% to EUR25.51
The absolute occupancy and RevPAR levels were up from June, but remained the lowest for any July on record in Europe.
Local currency, July 2020 vs. July 2019
- Occupancy: -67.1% to 28.0%
- ADR: -36.3% to GBP66.74
- RevPAR: -79.0% to GBP18.67
While up slightly from June, each metric was the lowest for any July in STR’s U.K. database.
- Occupancy: -62.6% to 32.6%
- ADR: -24.6% to EUR106.94
- RevPAR: -71.8% to EUR34.85
Each of the three key performance metrics were up significantly from June, but occupancy and RevPAR came in lower than any other July in STR’s Ireland database.
Additional COVID-19 analysis
All of STR’s COVID-19 analysis can be found here.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.