Does It Matter How You Refer To Your Customers?

Home Hotel & Lodging Does It Matter How You Refer To Your Customers?
Does It Matter How You Refer To Your Customers?

What do you call your customers? Do you call them “customers”? Maybe you call them clients, members, guests, patients, residents… the list can go on and on. Some people say that the term “client” implies a long-term relationship. Isn’t that what you…