How to keep your direct guests and steer the traveler booking motivations away from the OTAs?

Home Hotel & Lodging How to keep your direct guests and steer the traveler booking motivations away from the OTAs?
How to keep your direct guests and steer the traveler booking motivations away from the OTAs?

A recent study conducted by Expedia Group claimed travelers are 57 percent more likely to book a hotel via an OTA than before the pandemic, as a result of emerging traveler booking motivations such as: To get the best nightly rate (69 percent) To ge…