Do Masks Make A Difference In Customer Perception Of Service Quality In Hotels And Restaurants?

Home Hotel & Lodging Do Masks Make A Difference In Customer Perception Of Service Quality In Hotels And Restaurants?
Do Masks Make A Difference In Customer Perception Of Service Quality In Hotels And Restaurants?

In terms of academic research, the current body of literature lacks an investigation on how wearing a mask by hotel and restaurant employees can impact guests’ perceptions, emotions and behavior. Using a sample of 1,800 Americans, the University of …