Reducing Friction and Elevating the Guest Experience in Hotels

Home Hotel & Lodging Reducing Friction and Elevating the Guest Experience in Hotels
Reducing Friction and Elevating the Guest Experience in Hotels

Even prior to COVID-19, the travel experience has always had it stress points, commonly referred to as ‘friction.’ Friction occurs anytime a customer is frustrated, uncomfortable, confused, angry, impatient, or simply has to expend much more effort …