An Interview with Pierre Chapoutot, Founder of Direct BookingBy Alan Young, Co-Founder and President of Puzzle Partner After opening a hotel with his family in Marrakech in 2010, Pierre Chapoutot learned, first hand, the difficulties so often experienced by independent hotels when promoting their services and inspiring direct bookings. During a period of low tourism...
These days, you can’t help but notice that virtually every COVID-19 news clip has repeatedly depicted a person being screened for fever using some device that looks like it is from Star Trek. The use of the non-contact handheld infra-red thermometer has become, somewhat disturbingly, commonplace. So does this mean our ‘new normal’ will include...
It’s been just over a week since the World Health Organization declared the coronavirus, or COVID-19, a global pandemic. Since then, the information surrounding the continued transmission of the virus has evolved at a rapid pace, taking business owners and employees across industries for a wild, and notably scary ride. Each day, we awake to...
Uncertain times are a catalyst for change, especially within the hospitality industry. Hospitality, after all, has always held a somewhat notorious reputation for being reluctant to change. While other sectors are, by nature, more malleable to new-edge advancements and best practices, our industry often takes its time, testing the waters long before making the commitment...
I have a question for you. How do you get leads in this new economy? “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase,” explains Gary Vaynerchuk, in his...
Two decades ago, if I were to have asked you what the world would look like in 2020, what would you have said? Would you have anticipated the steady rise of self-service technology, tools allowing for instant gratification across all aspects of our life, and artificial intelligence? The autonomous vehicle? The seemingly endless runway of...
Every few years, a disruptor comes along in every industry—and it seems like one has now arrived in the hotel space. While living in San Diego in 2015, Amanda Szabo realized two things. Known for its beaches, parks, and inviting climate, San Diego had some incredible hotels to choose from, and this was as close...
Within the hospitality industry, we are frequently introduced to new, wide-spread economic trends. First, it was the “Mobile Era,” then we got to know the “Age of the Consumer” and the “Experience Economy,” and now, the term on everyone’s mind? The “Expectation Economy.” As we open our doors and usher in the savvy and informed...
Almost daily, employees enthusiastically circle a web address at the bottom of our receipt for us to complete a customer service survey, promising a chance to win a trip for two to some far-away beach, or maybe a shopping spree. Quite frankly, the prompt is so familiar most of us have grown accustomed to tuning...
B2B hospitality and travel technology marketing agency will continue to promote IDS Next’s story and increase global market share Puzzle Partner, the most trusted B2B travel and hospitality technology marketing firm announced today that it will continue as Agency of Record for IDS Next. As part of the renewal agreement, Puzzle Partner will drive growth...