It’s been just over a week since the World Health Organization declared the coronavirus, or COVID-19, a global pandemic. Since then, the information surrounding the continued transmission of the virus has evolved at a rapid pace, taking business owners and employees across industries for a wild, and notably scary ride. Each day, we awake to...
Uncertain times are a catalyst for change, especially within the hospitality industry. Hospitality, after all, has always held a somewhat notorious reputation for being reluctant to change. While other sectors are, by nature, more malleable to new-edge advancements and best practices, our industry often takes its time, testing the waters long before making the commitment...
I have a question for you. How do you get leads in this new economy? “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase,” explains Gary Vaynerchuk, in his...
Technology brands interested in being featured are invited to submit their latest innovations for the upcoming report presented by Puzzle Partner Puzzle Partner, the most trusted B2B travel and hospitality technology marketing agency, today announced that submissions are now being accepted for the upcoming Hotel and Travel Tech Game Changers 2020 Report. “We want to...
B2B hospitality and travel technology marketing agency will continue to promote IDS Next’s story and increase global market share Puzzle Partner, the most trusted B2B travel and hospitality technology marketing firm announced today that it will continue as Agency of Record for IDS Next. As part of the renewal agreement, Puzzle Partner will drive growth...
Puzzle Partner to spearhead North American marketing initiatives for Europe’s foremost vacation rental and hotel channel manager NextPax, the most advanced channel management technology provider for hotels, resorts and vacation rentals worldwide has named Puzzle Partner as their PR Agency of Record (AOR). Puzzle Partner will be responsible for strategic content and public relations initiatives...
Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.” Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from...
The hospitality industry is evolving at a rapid pace. From heightened guest expectations to revolutionary new-age technology, the world of travel is constantly reinventing and re-imagining itself. The group booking segment is experiencing a similar period of growth, and the potential for hoteliers to capitalize has, perhaps, never been more imminent. In fact, CWT Meetings...
Why hotels must think further along the pathway and use past behavior to influence offerings and merchandising Sheena Iyengar of Columbia University famously sold jam on a street corner to test the concept that consumers can have too many choices. She observed that when she offered two dozen different flavor options, consumers purchased fewer. But...
What does a memorable customer experience mean to you? This question inspires some of the most critical aspects of any business’ customer-facing strategy, as brands constantly seek out new and improved ways to connect with modern consumers and create a lasting impression. When looking to sell a product or service, businesses should strive to not...