Nor1 to showcase the hospitality industry’s only full life-cycle merchandising platform March 4th to 8th Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology will exhibit at ITB Berlin – The World’s Leading Travel Trade Show®. This year’s mega-event takes place at Messe Berlin, Germany from March 4th to 8th, 2020. Nor1 will...
Tag: Jason G. Bryant
Strategic Thinking: How Hotels Can Survive a Downturn with AI Upselling Technology
Looking at 2019 alone, the hotel industry seemed fairly stable, albeit with slowing growth. Occupancy dropped early in the year but stabilized a bit in Q3, while ADR continued to grow, though with less enthusiasm than some previous quarters. Some markets, like Manhattan, started to show signs of decline. However, in general, the modest health...
Nor1 Welcomes New Sales Executive to Support Growing Demand in the APAC Region
Jacky Sze joins Nor1 Singapore office as company enters the next phase of its expansion in Asia-Pacific (APAC) Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the appointment of Jacky Sze to Sales Manager, Asia Pacific. Based in Singapore, he will be responsible for business development initiatives in the region,...
Award-Winning Barceló Hotel Group Selects Nor1 World-Class AI Platform to Drive Growth and Guest Experience
New partnership with all four of Barceló’s brands to expand Nor1’s footprint in the Spanish and Latin American markets Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, is proud to announce that they signed the Barceló Hotel Group, the hotel division of the Barceló Group, to their growing list of prestigious clients....
Raul Gomez Appointed to Director of Sales, Americas to Support Nor1 in LATAM Market
Nor1 expands team to meet the growing demand for advanced upselling platform in Latin America Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the appointment of Raul Gomez to Director of Sales, Americas. In this position, Raul will be responsible for driving revenue through sales and promotional activities, while focusing...
The Most Important Question Every Hotel Company Should Ask Right Now
Artificial intelligence (AI) implementation has grown 270% over the past four years and 37% in the past year alone, according to Gartner’s 2019 CIO Survey of more than 3,000 executives. About the ubiquity of AI and machine learning (ML) Gartner VP Chris Howard notes, “If you are a CIO and your organization doesn’t use AI,...
Nor1 and Infor Implement Real-Time, Two-Way Integration at Highgate Hotels
Two Respected Hospitality Technology Companies Work Together to Provide Value to Highgate and its Guests Nor1, a global leader in hospitality upgrade, upsell, and merchandising technology, and Infor, a global leader in business cloud software specialized by industry, today announced a successful deployment with Highgate Hotels. The project encompassed a real-time, two-way integration between Infor...
Why Traditional Hotel Front Desk Upsell Is Not Enough
Unlike many tech companies, Drift, a conversational marketing platform, and Wistia, a video marketing company, are best known for their outstanding customer service. While many people still imagine tech companies as silent rooms full of introverted engineers (except those of us in tech, who know better), tech companies that rely on the ideal combination of...
Why Machine Learning is Critical to Effective Upselling
Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of callers and walk-ins” then offer relevant upselling opportunities. In effect, asking the front desk to do something they aren’t really meant to do nor have...
Nor1 Joins HEDNA to Help Shape the Future of Attribute-Based Pricing
The hospitality industry’s most profitable upsell platform brings its 15 years of innovation and expertise to the workgroup focusing on Attribute-Based Pricing Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology today announced the company has joined the Hotel Electronic Distribution Network Association (HEDNA). Nor1 will be focused on supporting and advancing the...